Our living spaces deserve to have a soul, a history and a purpose. Moodntone is a place to share, a way to connect all those who are passionate about design, crafts and travel.
« Our idea came to us after a simple observation: too few companies in the furniture and interior decoration market take into account the current ecological and environmental issues. Many players offer a vast choice of furniture and decoration, but few can guarantee that their creations are designed with an ethical and environmental approach.
This is why we were keen to make a centralised offer of thousands of sustainable, ethical and responsible creations accessible to as many people as possible, by presenting products designed mainly with natural, recycled and/or recyclable materials.
We liked the idea of helping artisans and designers from around the world to make themselves known by showcasing their creations, but we also liked the idea of supporting and developing local crafts and traditional techniques.
Moreover, we are passionate about travelling and love the different atmospheres that can be found in the destinations we visit. In decoration, we like to recreate these atmospheres by mixing colours, materials, prints and even styles for interiors that are more lively, cosmopolitan and full of history.
The idea of taking you on a journey through different cultures gave rise to the name Moodntone, shortened from "mood and tone", symbolising this connection between creators and design enthusiasts. A strong link between the emotion transmitted and the emotion perceived. »
After several years spent in Paris in the field of E-commerce and Design, it is in October 2017 that Alexandra Banic and Arnaud Roumiguié create Moodntone.
Today, more than 5,000 creations are already referenced on the site in the following categories: furniture, lighting, decorative objects, tableware, household linen, kids' and outdoor worlds.
We are convinced that today it is essential to give as much importance to ethics as to aesthetics, and that we must favour quality rather than quantity. Consume less, but consume better.
The amount of waste furniture components has increased dramatically over the last 30 years. This increase is on the one hand due to mass consumption, but on the other hand also due to the increase in cheap and unsustainable products.
To give you an idea, more than 2 million tonnes of furniture waste are produced each year in France, most of which ends up in an incinerator or landfill. Changing consumption patterns, as well as the use of recyclable/recycled, sustainable and natural materials, must be a priority in the furniture and decoration sector.
For only a few years now, eco-organisations have been authorised to take part in the collection and treatment of this waste.
By marketing sustainable products on Moodntone, we aim to reduce the amount of waste from furniture and decoration and to encourage a new, more responsible way of consuming.
In parallel with consumption patterns, ecodesign aims to design products in line with the principles of sustainable development. The use of renewable resources is therefore essential in the design process. Ecodesign and the recovery of waste by encouraging reuse, repair and recycling would thus enable us to move towards a circular economy.
Beyond the environmental issue, we wanted to go further. The mass consumption mode has encouraged many players in the sector to produce less expensively and in a less qualitative manner.
At Moodntone, the ethical dimension is at the heart of our concerns, so that everyone can benefit from respectful and fair working conditions.
Various actions full of humanity have also been initiated, such as Good & Mojo, which has an ambitious humanitarian project. By buying a light, you allow another person in the world to have access to it. Thus, for each lamp sold, a percentage is donated to the WakaWaka foundation.
This ethical issue is added to the selection process of each of our partners.
The ethical and environmental issues that we support on a daily basis in no way hinder our love for design and the aesthetics of the wonderful creations we offer you. Our team scours the web and the press every day in search of new, original and trendy creations.
At Moodntone, we seek to take you on a journey through thousands of creations by designers and craftsmen from all over the world, to promote their unique skills and truly special creations that tell a story. This is where our slogan "Travel, Home" comes into its own.
The idea of taking you on a journey through different cultures is the foundation of Moodntone. Our team finds for you the most beautiful Scandinavian, bohemian, ethnic, exotic, seaside or retro creations.
In order to give you the benefit of a very large choice of products and to support our responsible approach, we favour made-to-measure and made-to-order products. Please be patient, your order may take several weeks, but you will have contributed to the preservation of our beautiful planet and helped craftsmen all over the world!