Design House Stockholm's ambition is to bring together a collection of the best of today's Scandinavian design. The term Scandinavian refers to a philosophical and aesthetic perspective rather than geography and nationality: "We have French, German, Australian, American and Chilean designers in our network. The result is a collection of design classics with a timeless appeal and qualities that survive temporary trends. "
Design House Stockholm has been working with established and unknown designers since 1992. Their goal is to develop great products rather than names.